This journal is how social media has given the opportunity for consumers to engage in social interaction on the internet. Using social media gives the company an advantage in the consumers likes and preferences, and identify the gain to be put in their business.
http://eds.a.ebscohost.com/eds/detail/detail?vid=22&sid=37c0de1d-6c05-42f0-ad0f-10dad22ab001%40sessionmgr4001&hid=4108&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=bth&AN=96257365
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