This Journal is about how the customers preference of a movie has a uniform pricing. Whether it's a movie everyone likes or not, every ticket will have the same uniform pricing.
http://eds.a.ebscohost.com/eds/detail/detail?vid=13&sid=37c0de1d-6c05-42f0-ad0f-10dad22ab001%40sessionmgr4001&hid=4203&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=bth&AN=36370874
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