Social Media Consultation Assignment    

Coca-Cola was founded in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Coca-Cola has the strategy to keep millions of customer with the promotion called “Open Happiness" will be released worldwide. The central message of "Open Happiness" is an invitation to billions around the world to pause, refresh yourself with a Coke, and keep enjoying one of the simple pleasures of life. The "Open Happiness" was seen in the shops, on billboards, television commercials and print advertising along with digital and music components. They use social media sites like Facebook, twitter, instagram, and YouTube. On twitter they have about 2,737,241 followers. They frequently post new promotion and limit time like “open happiness” is relevant for their customers. Normally they put random thing on twitter in order to promote their product. For example, sometime they make advertising with picture and short message of Coca-Cola. Also they use celebrities to promote Coca-Cola and make more famous around the world. They do this certain thing to attract their customer to their company as well.

The brand coca-cola is a soft drink which is the world’s largest beverage company. On pinterest coca-cola has pictures that show their brand, the shape of the bottle, associate polar bears drinking coke, and shows that coke can bring families together. Red is the dominant color when you think of coca-cola. Pinterest has many different boards with different themes like “Keep Discovering," “Be Together," and “Be Active." On youtube, they have many advertisements that have celebrities endorsing the product like Penelope Cruz, and athletes like LeBron James. These commercials also have the audience engaged in what the main message is, which is that if celebrities are cool enough to drink coke, I must be to.  Social media is important to the coca-cola business because it helps to inspire moments of optimism and happiness and build their brand.

Coca Cola it’s one of the most recognisable brands in the world. It’s main page on facebook  has attracted 63 million fans. This has helped them for example to publicise its Olympics and Euro 2012 ad campaigns. Most of the updates this year have been to promote Coke’s polar bear adverts as well as the company’s charity work to help the Arctic.  I believe thanks to they  got a lot of fans they can promote their product . They have created new options as apps , one of them is called ‘When will happiness strike’ that is basically a video reel of its ads and another called ‘Ahh Giver’ that allows users to send a personalised message and a free Coke to a Facebook friend. One of their other strategies,  Coca-Cola also has Facebook pages for its other products such as Diet coke and Coke zero, however these have far fewer fans. But Interestingly, the Diet Coke page has attracted two million ‘likes’ by posting daily updates of fashion content and pictures of the Diet Coke man. The pictures that they they post is about good looking men, showing their muscle. I believe they do that because they want to have more fans for the Diet Coke, and the audience that they are persuading are women. However the Coke Zero page has 4.2 million fans despite the fact that it is generally updated only a few times per month. I believe that is because coke zero’s flavor is better than Diet coke or maybe because nobody likes Diet Coke as much as the others cokes so they don't even have to be updating the page for Coke Zero, and of course they do update daily the Coca Cola page because is where they got more fans and is their main product.

The Coca Cola company through the years of their existence have learn to adapt to the usage of different social medias. When it comes for big companies such as coca cola, instagram is a good source for them to promote their coca cola drinks, and encourage their followers to continues buying their product. As of today, coca cola has 377,771 followers which is a huge amount of followers. Going through coca cola’s instagram pictures for each holiday of the year they come up with the most creative picture one could ever imagine. For example, the one picture that got most of my attention was the one saying, “ GOT AN IDEA FOR A THANKSGIVING DAY BALLOON?” with the central object being a coca cola coke made out of balloons of the exact corresponding colors. Finally, Coca cola created a video of unwrapping a coke destined to be a pre-holiday video making a visual connection to Christmas.

Group Process 2

Our group is composed of four members and we divided our role into four parts. We started working on our presentation and so far, Sajni contributed the role of showing the process of how easy it is to illegally download movies by doing the research using iseek.com. Ana has done research using google scholar on how movies get leaked online first. Lissania has the work of conducting research on what is the process and consequences of illegally downloading movies. Joselin has the job of doing research on how movies are easily copyrighted by using www.mass.gov.

We decided to use Google Docs PowerPoint in order for us to work in our presentation together even if we are not together as a group. We can see and also edit each other’s work to improve our presentation and help each other out as well. In our PowerPoint we will add pictures and try to add effects to make our presentation come alive so the audience won’t get bored and will be fascinated and learn something new. In the actual day of our presentation we hope to give out the information in the right way to the audience; leaving them with a little more of information on the topic we chose to do research on. Each member will have their own part with information assigned to them presenting it to the audience when it’s their designated turn.   

 The sources that we're using in our presentation contribute a lot on our project. Lissania has used UHD library as a source. She found interesting information. Her role is to find what is the process and consequences of illegally downloading movies. So far she has found that Recently, a string of lawsuits have been launched against individual downloaders in a way that has never been seen before. The RIAA (Recording Industry Association of America) had been suing individual illegal downloaders of movies, forcing them to pay a settlement for each individual song or movie downloaded (usually $750 each), with the RIAA choosing the number of songs they want the accused to pay for. If the downloader wants to take the RIAA to court, he or she may end up having to pay even more for each downloaded movie. This information we believe is important because it gives to our project interesting information.

Social Resume Assignment

http://907745262942481562.weebly.com

Blog Assignment #7: Privacy Scavenger Hunt

The FBI is Working on an Updated Privacy Statement for Facial Recognition.
        The problem they talk about is how facial recognition can be a serious problem to privacy and how easy it is to be sent anywhere and how participation of facial recognition involves exposing one's face whether on the street or anywhere public. This problem was for the FBI so they could be able to conduct one on one comparisons with known images of a suspect in custody or people that were criminals. Although they were trying to update this, to what is known as NGI (Next Generation Identification), which would include fingerprints, iris scans, DNA profiles, voice identification profiles, palm prints and facial images, the FBI failed to fully update their privacy statement which would address all the changes made since the last time they made the statement. I think the FBI should be concerned about their statement, because not updating it on time,  shows that they are irresponsible and care about other things than the people's privacy.

Student Privacy
        The federal and state protect the privacy of the students educational records, which is known as the Family Educational Rights and Privacy Act (FERPA). This not only protects the confidentiality of the students records but also gives students the right ot view their own record.Personal information was usually through in-school surveys that Congress used to have the No Child Left Behind Act. This act gave students the right to be notifed of, and have consent to their student information. I think this is a great federal policy because it shows that the federal and state care about the students privacy and makes sure no students get left behind.

Cybersecurity Privacy Practical Implications
        Cybersecurity protects digital information while facing challenges because the internet throughout our nations affects regioanl or national borders and do not control the flow of information.
The privacy rules involve establishing protocols. This enforces and regulates privacy rights which regards data collection, use and sharing of personal information. I think this provides the consumer to share what they want to share with certain people or in public.

Assignment 6: Privacy

For google-blogger, our blog is public by default. If we want to keep it private, we can linit the people who view our blog by choosing people who we invite.

For g-mail, the privacy settings allows you to set a password and adds more security by allowing you to have access to your phone.If someone steals or guesses your password, that person won't be able to sign in because they won't have your phone.

Pin-interest is public but you can modify your privacy settings if you want to disconnect from your Facebook account or Twitter account. Since pin-interest is public you want to make sure you don't add too much personal information, like your username, gender, don't tell too much about yourself, where you live, and the images you put up of yourself.

For blackboard, since it is school based, has the privacy settings of having your account made public to your institution, private so only classmates can see, or being hidden in which no one can see. Blackboard is way of teachers and students to talk to each other because there are laws that teaachers have that they cannot communicate with students using their real email address.

The differences in the settings are the way they each have a different way of securing people's privacy. For g-mail, they have categorized there pages to make sure other people don't have access to your account. If the site is public, you can modify it to make it more private to you, by not adding too much personal information, and having information that only your friends can see. The more people that know and own and an account, the more likely the company will do their best to provide more and better way of people's privacy. I think g-mail has the best privacy settings and pin-interest has the worst. If the site is public, then I don't feel as secure, but I don't put too much of my personal information online.